I often describe my photography as editorial-style portraits—but what does that really mean? While editorial photography is commonly associated with fashion magazines, it’s a style that goes far beyond the pages of Vogue. It’s about storytelling, artistry and capturing a polished yet natural look. And the best part, editorial portraits aren’t just for models—they’re for anyone who wants striking, magazine-worthy images—you and me included 🙂
Whether you’re a creative entrepreneur, a couple or simply someone looking for standout portraits,choosing to get some editorial portraits in Amsterdam is a great choice to capture yourself in a creative style that goes beyond pretty images with a nice background. Here’s my take about this style, how I approach it and how you can get portraits that feel straight out of a magazine.
What is an editorial photoshoot?
First things first. In the traditional sense, editorial photography is created for publication—whether in print or online. It’s often linked to the fashion industry, where it’s used to showcase clothing, makeup or a brand’s visual story. These shoots typically involve a team of professionals, including photographers, models, stylists and makeup artists, working together to create a cohesive visual narrative.
That said, editorial-style photography doesn’t have to be exclusively for magazines. The editorial style can be adapted for personal branding, lifestyle photography and even couples or wedding shoots, for reaching that sweet spot between curated yet authentic approach to portraiture.
What makes a portrait editorial-style?
Everyone and their grandma will have a different take on this, and I don’t think there’s a correct way to answer this question —but here is how I approach it.
Editorial-style portraits have a distinct look, an extra oomph that sets them apart from standard headshots or casual snapshots. I try to balance a couple of things in my photography to achieve this;
- Composition inspired by magazine photoshoots: The posing and framing are meant to create striking yet balanced images. Creative angles are also a good addition.
- Creative yet natural posing: Poses feel intentional yet effortless, in order to avoid stiffness while maintaining a polished feel.
- Mindful use of light and shadows: Lighting is used to enhance the mood and depth of the image. I’m always looking for cool light patterns, dramatic light and intense shadows to keep it interesting.
- Thoughtful editing: Colors are often close to natural but enhanced with a soft, artistic touch, similar to the subtle grading seen in high-end fashion photography. Often my favourite part of the photography process.
- A storytelling element: Yes, ‘storytelling’ is maybe overused when it comes to photography. What I mean, is that the image always tries to convey an emotion, attitude or aesthetic beyond just capturing a face—even when there is no storyline like in more cinematic-style photography.
For me, editorial-style photography is more than making you look good. I’m trying to capture a unique, stylish and artistic perspective of the person in front of the camera.
Who is editorial-style photography for?
Short answer? Anyone. While models often work in this style, my goal is to make it absolutely accessible to non-models, entrepreneurs, couples and anyone looking for a different portrait experience.
- Classic portraits: I treat every client like a model and give professional posing and styling direction to create magazine-worthy images that showcase your best angles. But no worries, my priority is that it’s always fun and easy going.
- Couples & wedding photography: A mix of documentary and editorial styles captures natural moments while giving them a polished, cinematic feel.
- Personal branding: Your professional portraits don’t have to be stiff or corporate—unless you really want them to. Taking a more editorial approach makes them bold and stylish, and lets your personality shine bright through the lens and screen.
Most of my clients aren’t models, but that doesn’t mean they can’t have images that look straight out of a high-end editorial spread.
My approach to editorial portraits in Amsterdam
Since childhood, I’ve been fascinated by the portraits and fashion shoots I saw in glossy magazines. When I started photographing people, I naturally gravitated toward a similar aesthetic. I wanted the results to feel refined, expressive and beautifully styled.
But instead of focusing on the fashion industry, I wanted to create editorial portraits for everyday people—people who deserve to see themselves in this light.
The right location makes all the difference in setting the tone for your shoot. Luckily, Amsterdam is full of stunning backdrops for editorial portraits:
- Classic Dutch achitecture: Elegant canal houses and charming streets add a timeless, European feel that I found works well with a fashion-vibe.
- Natural settings: Parks and hidden green spaces bring a softer, more organic element.
- Indoor editorial setups: Quirky studios, hotels and cafés are often intimate, curated backgrounds for more structured shoots.
That being said, I don’t just follow one strict style—I pull inspiration from multiple photography genres:
- Classic portraiture for strong compositions and correct exposure.
- Lifestyle/documentary photography for capturing real-life moments.
- Fashion photography for posing guidance and styling direction.
This fusion results in editorial-style portraits that feel effortless yet striking—elevating everyday moments into something extraordinary.
Want to see examples of editorial portraits?
Seeing examples of editorial photography can help you get a feel for the style. Here are a few photographers whose work inspires me, although like most photographers, they’re also combining several styles, including documentary and fine-art:
Looking for editorial portraits in Amsterdam? Let’s talk!
Whether you need personal branding photos, a couple’s shoot or just want to get the confidence boost of editorial portraits, I’d love to create something cool for you.
Drop me a message to start planning your session!
